Abstract :
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Scientific knowledge is needed for enlightened life
and good enjoyment. In this context media holds a position of
great responsibility. At every stage, the aim and objective of
media should be to create scientific outlook amongst the people
so that all superstitions, blind faith and conviction could
disappear in society. In this paper, my area of discourse is ‘daily
soap being telecast on television’. Many people, especially
women have become so addicted to these soaps that they seem to
have become an integral part of their routines. Now as these
serials exercise a strong impact on the minds of the viewers
directly or indirectly, the persons concerned or producers of the
channels should deem it their duty to see to it that the
programmes should be shown in a true scientific spirit. They
should lay greater emphasis on the development of scientific
tempe which all members of society should acquire. Moreover,
it should not be forgotten that mind only interprets whatever is
fed by the senses and owing to inherent limitation of knowledge
gives a distorted picture of the categories of the subject, time
and space. Media especially television that holds a huge
potential of influencing a large number of people should
carefully sieve the programmes and not allow superstition and
blind faith to flow through them.
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