Abstract :
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Science and technology have become so much a part
of our world that instead of underlining reality and fostering
rationalism, they have lead paradoxically to overwhelming of our
world with images. Something more pervasive and intrusive has
been shaped out of this interaction- this is Virtual Reality [1].
Reality has been undermined by virtual reality. In the present
times, cyberspace could claim to be more populated than real,
tangible world. It has also engendered a global international
culture feeding on media: where media objects become cult
objects and have fan following. This culture further engenders
numerous cultures that may be localized variants of the global
culture, hence ‘glocalization’[2]. The Medium is the Message’ –
this statement from Marshall McLuhan is no exaggeration[3].
‘Media, a product of technology, which in turn is application of
science, has changed the way we perceive reality and our value –
judgments. Medium is the message also means that the social
media one uses would determine the social inclinations and status
of one. For example, if you are on twitter, you are part of a clique
that is famed to be witty and media-savvy. You are of the people
who love the social networking site’s capacity to make
yourmessage public and indeed invite almost instant reactions.
New Media has also led to blurring of the line between high
culture and low culture; it has led to emergence of new kind of
art like electronic art, digital art, telematic art and of course
animation.
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