Abstract :
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Organizations in the modern times have been flooded with vast amount of data for use in their business processes from various technological sources and that are even not the systematically evaluated one. This poses a challenge for organizational strategic knowledge-based actions. For several decades now, data mining techniques were used in this respect, but recently, a relatively newer concept ‘Big Data Analytics’ has marked the rise of new opportunities in the exploration and utilization of vast data pools. While examining the research on Big Data adoption process, it was found that as compared to the developed countries, research on the subject is scarce in the context of Indian economy. To find the reasons, an attempt was made to explore the issues and challenges that might have intervened the adoption of Big Data Analytics in Indian organizations. Based on the investigation of extant literature, the study noted that organizations are not hesitant to incorporate Big Data tools and techniques into their business strategy. Big data quality, benefit of Big Data services, absorptive capacity and the costs of Big Data are the main factors that encourage organizations to adopt Big Data Analytics. Overall, the present study infers that Indian organizations confirm use of Big Data Analytics favorable for their businesses.
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